Integrity Idol

Morango in its effort to eliminate all forms of social ills collaborated with the Accountability lab to bring Integrity Idol to Pakistan. Previously being held in other countries, Integrity Idol is a talent contest, not for the best singer or artist, but for the most honest civil servant in Pakistan.

The public is gradually losing faith in the workings of the Pakistani government system, due to the constant political instability and general aura of corruption surrounding it in the country. Integrity Idol is a global campaign aimed at naming and appreciating the honest rather than blaming and shaming the dishonest, in order to promote transparency and improve the government systems.

“This campaign has been launched in an environment when it is hard to talk about corruption. This project is a tangible a step towards professional and moral Impartiality in Pakistan.” – Sidra Humayun, Project Head

Throughout the campaign, the team partnered with mainstream media and devised a detailed social media campaign to engage the nation in the movement towards transparency in Pakistan. The youth was also engaged in becoming ambassadors for integrity.

Integrity Idol Pakistan allowed everyone to nominate a hero around them who they felt deserved to be appreciated for their honesty and efforts. Through public voting, the winner was selected and crowned the first ever Integrity Idol Pakistan at a ceremony arranged by the team in the National Library of Pakistan, Islamabad.

GOALS

Integrity Idol Pakistan 2016 is enabling and encouraging honest government officials.

To motivate new officials and those planning to join the government to help build a more transparent Pakistan.

To create a more participatory approach specifically for the upcoming elections.

Integrity Idol Pakistan 2016 is providing a platform to everyone to nominate their idol. Follow simple steps;

  • Nominations for integrity idol
  • Shortlisting of candidates
  • Voting for top 5
  • Winner announcement and ceremony

Creating Spaces for Accountable Society

Credible, honest government officials and civil servants are jury members for the Integrity Idol Pakistan 2016 is supporting us in creating space for impartial individual. Respectable jury members have an account of numerous credentials while they served on important posts.

“While working as a Project Head on the Integrity Idol Pakistan 2016, I came across many diligent, honest Pakistani government officials and civil servants. This campaign has been launched in an environment when it is hard to talk about corruption. This project will be tangible a step towards professional and moral Impartiality in Pakistan.”

Sidra Humayun

Project Head
Integrity Idol Pakistan 2016 Loug Trust

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