Police Awam Saath Saath
Building the public support for Pakistan Police
Morango has always aimed to educate, inspire and promote patriotism and the strengthening of institutions in Pakistan. Building the public support for Pakistan Police has been one of the motives, as reflected through the work in the infamous Police Awam Saath Saath campaign.
This is a mass communication and outreach campaign which aimed to bridge the gap between the police and the public by highlighting the need for public to provide better support to the Police; and solving obstacles faced by both the public and the police through open communication to build appreciation for their efforts.
Morango played an important role in generating awareness of the challenges endured by the police to enable the public to have a deep understanding of their work and have a better relation with the police and demand reforms to support law enforcement. This was done by Public Service Announcements, Print Ads, Social Media engagement plans, sub campaigns, a Music Video and much more.
The campaign’s goal has been to celebrate the police and to allow them to gain the respect they surely deserve as a first step forward towards public and police hand in hand.
A Strategic Vision
Police Awam Saath Saath is exclusively designed to build greater understanding of how the police operate; generating appreciation by showcasing the positive work of police; and encouraging much-needed bottom up reforms and open public discussion to debate the challenging hurdles.
“We all talk about bringing a change in the society. I was privileged to be a part of something that actually impacted the society directly, and helped in building a favorable image of the police force in Pakistan.”
Abrar ul Hassan
“I believe that Police Awam Saath Saath has been a great medium in recognizing the otherwise neglected efforts of the Pakistani Police force”
IT Manager at NRSP