is a social media network based out of Pakistan that champions in breaking news and also tend to engage the audiences in a healthy discussion about the current affairs. It also allows users to access the authentic news as well to raise their voices to the halls where it matters the most.

The challenge to launch was to create a space for this platform in the presence of Facebook and Twitter. It was important to draw a differentiating line.

To attract and engage the audience in large number the brand needed a breakthrough idea that could poke them as well as something that had a very strong call to action in it. #UngliKer was the solution. Ungli Ker in Urdu means, “to poke” and the phrase also means, “to disrupt”.